The three golden rules
1. A great idea helps
2. If your headline isn't great, forget it
3. It's OK to sell
People keep saying that the older advertising crafts like copywriting, art direction, typography and commissioned photography are irrelevant.
And marketing is no longer all about the Big Idea.
Don’t you believe it.
Great creative advertising campaigns with strong ideas will always be needed.
Because it’s not traditional OR digital – it’s about using both of them in an integrated multi-channel campaign.
This works much better than traditional or digital on their own.
The Word Dept can do all your advertising copywriting
Coming up with ad concepts and writing ad copy aren’t dead at the Word Dept.
In fact, I spent many years before the internet working on above-the-line and below-the-line ad campaigns.
I know exactly how to come up with cracking ad concepts that will make you stand out in your marketplace.
When you have a great idea, the headline almost writes itself. But I still spend ages honing it.
If it doesn’t stop people in their tracks, your ad’s dead.
When you have a great headline, the body copy is much easier.
But it still needs to be crafted. And ad copy is nothing like online content. It has style, pace, flow, rhythm and charm. It cleverly and subtly sells your products or services to the reader.
It will gently take them through to the payoff and persuade them to do or feel just what you want.
Simples.