The three golden rules
1. Create a strong offer
2. Target the right people
3. Test, test and test again
Direct marketing is making a comeback.
Big time.
In 2017, the total spend on direct mail was £1.75 billion, making it the third largest medium behind the internet and TV.*
Direct marketing is still a fantastic marketing channel – as long as you know what you’re doing.
Go to the Word Dept for your direct marketing copywriting
In fact, direct marketing is one of the oldest selling methods around.
There are loads of tried and tested sales techniques which I know inside out and will use in your mailer.
In fact, I have decades of experience working in direct marketing for a variety of clients - both B2B and B2C.
I’m happy working on direct mail copy for large multi-piece mailing packs. Or a simple A4 letter to go with your brochure or sales piece.
My direct marketing copy will have a headline that stops readers dead, hardworking subheads, and powerful copy that outlines the features and explains the benefits of your product or service.
I’ll link these to the psychological triggers that drive us all:
Save money
Get fitter.
Look smarter
Be trendier
Achieve financial security
Enjoy peace of mind
Get richer
Be successful
In fact, the direct mail sales letter I write will follow a simple 7-step checklist which has been proven to work time and time again.
It will include testimonials, a strong call to action, a P.S. and much more.