Why buy from the Word Dept?

 
That's me when I started out

That's me when I started out

It’s quite simple. Because I have a unique combination of skills which few other copywriters can match.

For starters, I began copywriting back in the pre-internet days of magazine and newspaper ads, brochures, leaflets and flyers. So I know all about giving copy style, pace, a consistent tone of voice to suit the brand, and above all, readability.

I’ve also written tons and tons of direct mail copy, so I’ve had a thorough grounding in knowing what buttons to push to draw people in and make them act – now. And because it’s direct mail, I’m also used to writing copy, masses of copy for mailpacks with lots of pieces in them. So a big multi-page website doesn’t scare me at all.


Some of the machines I have had to use

Some of the machines I have had to use

Since the internet came along, I’ve written more and more online copy, for websites, emails, blogs, articles, infographics, white papers and social media – for myself and my clients.

Which means that I know why web and SEO copywriting is different. It’s not the same as writing a magazine ad, a brochure, poster or direct mail letter. People read differently on their phones, laptops and tablets. They scan pages quickly looking at headlines and subheads, instead of reading every single word.

And web copy has to work hard. Really hard to keep people stuck to that site, not jumping off to another, and taking the action you want. Whether it’s buying a product, requesting more information or fixing up a meeting or appointment.


Yeah, I do all that

Yeah, I do all that

Every website needs a content strategy too, and I can write all of that for you – blogs, articles, infographics, guides, white papers, reports and more. And don’t forget your social media to drive people to your site and build relationships with your customers.

So if you need web copywriting or content, get it from the Word Dept. Email me or call the office and we can have an initial chat about what you need.

If you want more than just the words, I can help you there too. I have good, long-standing relationships with a team of professionals who can take on your whole web project and do a cracking job.

There’s all kinds of fresh design from www.samphirecreative.co.uk, great web design and build from www.spot-on-creative.co.uk and mouthwatering photography from www.charlesward.com.

Want to see some of their work? You already have on the Home page.