MIGHTY | WEBSITE COPYWRITING

MIGHTY was founded by brothers, Tom and Nick, in 2018 to shake up the market with a more nutritious and sustainable plant-based milk. Now one of the biggest independent family-run plant-milk businesses in the UK, their mission is to switch a million people to plant milk.

MIGHTY M.LK is big on flavour, massive on nutrition and contains no dairy, nuts or soy. It’s made from yellow split peas and oats and has way more protein and calcium than regular plant milk. Split peas have a tiny carbon footprint so it’s super sustainable too. You can now get MIGHTY in more than 5,000 stores in 12 different countries across the UK, Europe and Asia – and they’re just getting started.

I started with a couple of blogs for MIGHTY and I’m now working on more blogs, product copy, new products and recipes. The best thing about MIGHTY is the great tone of voice – refreshing, slangy, enthusiastic and brilliant fun to write.

You can read one of these MIGHTY product pages here.