VASQUE MOUNTAIN BOOTS | PRESS ADVERTISING COPYWRITING

Vasque are the best-selling mountain boots in the USA.

I wrote the headlines and body copy for the full-page campaign which was created to launch the brand into the UK, under the strapline:

'America's best-selling boots. Now on British soil.'

(Ad.1) 

TYPICAL AMERICANS. THICK SKINNED, DON'T CARE WHO THEY TREAD ON, AND BIGGER AND BETTER THAN ANYONE ELSE.

You're going to love them.

Vasque.

America's best-selling boots. Now on British soil.

(Ad.2) 

EVER WANTED TO GRAB HOLD OF A PAIR OF AMERICANS, SOAK THEM IN WATER FOR SEVEN HOURS, CAKE THEM IN MUD AND DRAG THEM ACROSS A HIGH ROCKY OUTCROP BEFORE KICKING THEM OFF?

Be our guest.

Vasque.

America's best-selling boots. Now on British soil.

The campaign appeared in a variety of men’s style magazines including FHM, Esquire, GQ and Men’s Health.

To check out their latest ranges of performance hiking boots and shoes for men and women, visit the Vasque website.